Walk into
any of the LG showrooms and you immediately feel the difference in the
experience that makes this establishment stand out from your typical
electronics outlet.
There is
no doubt that the products LG offers have earned the trust of their customers.
However,
the consumer-oriented way that LG treats its customers forges rare and strong
emotional connections that many have found meaningful.
LG further
expands the experience through use of accessible social media to reach out to
the consumers and they have developed products that are user friendly.
Moses Marji, the General
Manager Marketing at LG believes that LG sees their customers as invited guests
to a party, and they are the hosts. It is a key part of their job to make every
important aspect of the customer experience a little bit better.
“Intuitive technology
powered by Artificial Intelligence, combined with innovative design, have made
many products and services more predictable and efficient. This has been made
possible by the fact that with social media, it’s easy to map out and study
consumer behavior and patterns and see how best to leverage on that and plug
into their needs and wants,” says Mr Marji.
Customer service
convenience is a critical factor in determining how customers make decisions
about what to buy, what services to use, where to go and with whom to engage.
Technology has made this easy and yet very difficult at the same time.
LG’s OLED
TV is one product that has tapped into the quintessence of convenience and
adaptability of a consumer, making the life of the user easier, cost effective
and predictable.
The OLED
TV with AI ThinQ can brighten, dim or power off completely, achieving perfect
black and displaying a level of picture detail impossible with any other
television technology.
If the customer is always
right, as the old adage goes, then quality in a service or product is not only
what you put into it, but also what the client or customer gets out of it.
No comments:
Post a Comment