Emirates has launched its own Food and Wine Channels to give
customers a behind-the-scenes look at how it creates its onboard menus and works
with its global partners.
The channels give an inside look into Emirates’ US $700
million dollar investment in fine wines and its regional and seasonal food
menus prepared by award-winning chefs. Both the Emirates Food and Wine Channels
can now be viewed on all flights.
The Food Channel showcases the detail that goes into menu
development by Emirates Chefs and ingredient sourcing for onboard meals. The
airline serves about 110 million meals each year with the same attention to
detail in First Class, Business Class and Economy Class. Each episode explores
how the airline brings the finest products on board through long standing
partnerships worldwide, including local suppliers and artisans.
The first two
episodes take the viewer to Umbria, Italy, where Emirates purchases its olive
oil from Monte Vibiano and to Sri Lanka to understand how the Dilmah tea is
selected to be served on board.
The episodes also feature some recipes from its regionally
inspired onboard menus so customers can recreate Emirates’ signature Prawn
Machbous, or learn how to make a classic crepe at home. The recipes can also be
found on emirates.com.
The Food Channel was launched with two episodes and more episodes will be added
next year.
Joost Heymeijer, Emirates’ Senior Vice President, Catering
said: “We go to great lengths to present our customers in every class with a
great dining experience. A lot of detail goes into preparing the meals and
choosing the wines.
The channels give viewers access to our food and beverage
philosophy, the catering strategy and how we work with our partners. In
addition, our tutorials and recipes give our customers something interesting to
‘take home’ with them.”
“So if you’re enjoying a fine wine like Château Haut Brion
2004 on board, there is an accompanying wine tutorial to help you appreciate
and understand its nuances and what makes it unique. Similarly, if you’ve just
enjoyed the Braised Coconut Beef Short Ribs served on your flight and want to
recreate it at home, we have that recipe on the Food Channel,” he added.
The Wine Channel features a documentary on Emirates’ wine
buying strategy, and the direct relationships it has cultivated with the
world’s finest winemakers to procure some of the most exclusive vintages.
Emirates invests heavily in its cellar and has established a robust wine
programme in the last 10 years. Each day, it serves over 80 kinds of wines,
champagnes, and ports across its network.
A series of wine tutorials have also been introduced on the
channel. Oliver Dixon, Head of Fine Wine at MMI (an Emirates Group Company) and
part of the Emirates wine buying team leads the viewer through a tutored
tasting, giving valuable insight into the history of the producer and the
elements that give each wine its flavour. There are currently 10 episodes on
board and more wine tutorials will be added soon.
Emirates’ Food and Wine episodes sit alongside 3,500 other
channels of on-demand entertainment on ice, including movies,
award-winning television box sets, tens of thousands of music tracks, podcasts
and games. ice also features varied content such as expert-led
LinkedIn Learning courses that cover topics such as Leadership, General
Management and Marketing; as well as uTalk language courses offering lessons
for beginners.
Over 170 aircraft are equipped with Live TV featuring sports
tournaments as they happen and real time news updates. Wi-Fi is available on
over 99% of the Emirates fleet and customers across all cabins can enjoy 20MB of free data.
Emirates Skywards members can enjoy unlimited free Wi-Fi or
discounted data plans throughout their flight, depending upon their tier and
the cabin that they are flying in.
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