SJAK President Chris Mbaisi and LG Marketing General Manager Moses Marji sign a new partnership deal to sponsor local football. |
Leading
electronics manufacturer LG Electronics has today renewed its partnership with
the Sports Journalists Association of Kenya (SJAK) after signing an improved
deal worth Kshs 6 million that will focus on rewarding outstanding footballers
in the Kenyan Premier League.
In the enriched
1-year deal, LG Electronics will support the association’s activities with a
key focus on the SJAK player of the month winners that will each get a 49”
television set.
In addition, LG
will provide an improved awards package for the SJAK annual gala awards where
the first, second, and third place winners in all categories at the gala will
walk away with an LG-branded 49” TV, refrigerator and microwave respectively.
Speaking during
the announcement, LG Electronics General Manager Marketing Moses Marji said
that the company appreciates the role football plays in Kenya’s social and
economic fabric and will continue motivating Kenyan footballers to reach
greater heights in their careers.
“Since our
maiden partnership with SJAK in 2015, we have seen our partnership boost
players’ morale and maintaining interest in football across the country. We are
determined to make football appealing to current and budding players in Kenya
as it continues being an essential vehicle for socio-economic transformation”,
added Mr. Marji.
LG will also
provide funding support for three Corporate Social Responsibility activities
that the association will undertake in 2018 such as off-season community
tournaments among others. This is the 4th year that LG is signing a
sponsorship deal with SJAK.
On his part, SJAK
president Chris Mbaisi said: “The monthly awards have increased competition in
our local league as every player is doing their best to win the gong. That
translates to quality football and we are thrilled that LG have reaffirmed
their commitment towards this noble idea”.
The Sports
Journalists Association of Kenya is an affiliate of the International Sports
Press Association AIPS headquartered in Lausanne, Switzerland, which seeks to
enhance the cooperation between sports media in defending sport and the
professional interest of their members.
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