LG leverages binge-watching culture in design of smarter OLED TVs with AI

TV watching as a favorite pastime for individuals and families goes back for decades, from simple black and white TV to the flat screen TVs we see today.

Furthermore, the evolution of TV technology has seen a corresponding change in production of content as companies opt to go digital with its originals.

Online TV show distributors such as Netflix, Showmax, ViuSasa and IFlix have come up with what is termed as On-Demand content where the audience chooses what to or not over a variety of platforms including smartphones.

Sitting in front of the TV set in time to catch a favorite show when it airs is no longer viable as people are too busy, and moreover many now want to enjoy shows without commercial breaks.

LG has been a top player in the TV design and manufacturing sector, as clearly evidenced by the recent rollout of award winning OLED Smart TVs.

The coming few months will see LG roll out the ThinQ artificial intelligence that supports voice control and image processing. Voice control will integrate the smart TV with other LG smart home devices creating a smart ecosystem.

LG’s East and Central Africa Managing Director Janghoon Chung says: “Streaming on our new Smart TVs brings the future closer than we ever realized. The on-demand capabilities in our devices has greatly influenced brand choice when it comes to how customers go about buying their TVs.”

Powered by LG’s α9 quad-core processor, which capable of translating better picture quality, as the processor provides improved noise-reduction, advanced color mapping, and support for new standards like High Frame Rate (HFR) content, Hybrid Log Gamma (HLG) and new HDR standards.

In Kenya, Internet connectivity is currently at 89.4% and thus contributing to the On-demand market for people to stream their favorite shows and have a full TV experience.

With this year promising many interesting sports events such as Football World Cup, the Commonwealth games and the ongoing Winter Olympics, TV is set provide an opportunity of a stadium like experience with high-end quality of sound and picture.

The cold weather in the months of June and July will more likely to encourage binge watching for all family members with the World Cup coming up at around that time.