The new head
of LG Electronics’ mobile business has emphasized the importance of meeting
consumers’ real needs by improving trust in the LG brand and focusing on core
technologies.
High-end
interim products based on successful premium devices such as V30S ThinQ will play an important role toward
that goal, said LG Mobile Communications Company president Hwang Jeong-hwan at
Mobile World Congress (MWC) in Barcelona.
“The
majority smartphone customers today desire a great user experience that
thoughtfully reflects how they work and play,” he added.
“LG
customers expect our phones to excel in four core technologies which we call
the ‘ABCD’ of killer features – audio, battery, camera and display. We will prioritize
these features not only in our new flagship products but also in our interim
products starting with the LG V30S ThinQ which we are showing here in Barcelona.”
Leveraging
its proven and well-received smartphone platforms with incremental software and
aesthetic upgrades will deliver a longer and more satisfying ownership
experience for existing customers.
Thoughtful
features and unique color options that make LG devices stand out from the
competition will attract consideration from new customers while enhanced
product build quality and after-sales service like the continuous AI suite updates will
give consumers even more reason to consider LG when shopping for a new
smartphone.
Great audio,
one of the most frequently overlooked features in high-end smartphones, is one
of the key reasons consumers choose LG phones. LG’s advanced Hi-Fi Quad DAC technology
will continue to be enhanced and developed in future devices and developing
better battery technologies in partnership with industry leader LG Chem will be
a top priority.
LG
smartphone cameras will not only lead the industry in innovation with better
lenses and improved low light performance, they will get smarter with the
addition of artificial intelligence to take much of the guesswork out of
capturing that perfect shot. And already a world-leader in consumer electronics
displays, both LCD and OLED technologies will see significant investments in
R&D.
“The smartphone market has evolved significantly over the past decade
and the challenge now is to define our path forward for the next decade,” Mr.
Hwang said. “There are very few companies with the depth of experience and
diversity of product knowledge as LG. We have every intention of growing our
mobile footprint and thriving in this environment with our AI capabilities
leading the way.”
No comments:
Post a Comment