How LG is protecting the environment through its Energy Star Products

Climate change is arguably one of the biggest global challenges of the recent time with its effects in the Kenya alone ranging from low agricultural productivity, increased natural disasters, heightened spread of vector borne diseases to rapidly eroding coastal zones.

Whereas climate change affects everyone, the impact is never equal as women and girls get affected more than men get. This is mainly because of the patriarchal culture and traditions of the various communities within the country, for instance, inequitable distribution of roles and resources.

Many women around the country have had to adapt to the changing climatic conditions that have greatly impacted on their economic development as well as posing extreme health risks.

In countries around the world and especially Kenya, many women are swamped with parental responsibilities within their families together with the pressure for career and educational growth.

The bare truth is that most women are still engaged in traditional roles of housekeeping while men tend to focus more on economic and financial empowerment. In times of drought as witnessed in most parts of the country, most women in those areas have to walk long distances in search of water and firewood to enable them provide the family with a meal to the very least, once in a day.

The persistence of such changes also sees many girls dropping out of school in a bid to help their mothers with the house chores. This in the long run leads to a continuous cycle of inequality.

In the words of former US president, Barrack Obama, “climate change is no longer some far-off problem, it’s happening here, it’s happening now,” and it requires a concerted effort from each and every one to see to it that we save the world for us and our future generations.

LG has for a long time remained steadfast in developing unique and energy efficient products that not only provide its customers with top-notch performance but also save energy and protect the environment. 

LG Electronics Marketing Manager East Africa, Moses Marji asserts that the company has discovered that each step they take to reduce environmental impact helps strengthen their environmental credentials.

“We have evidence that sustainability pays off. Companies that manage their environmental and social performance have superior financial performance and actually create more value for their shareholders,” adds Mr. Marji.

LG offers a wide range of energy star qualified products that include refrigerators, television sets, room air conditioners, dishwashers, LED lighting and washing machines. These products are not only efficient in reducing impacts on the environment, but also go a long way in cutting the costs of bills we pay in our homes.

For instance, LG’s Ecohybrid dryer in its washing machines recycles heat to save up to 53 percent of energy compared to the normal dryers. Such shows the company’s commitment towards environmental protection.

It is high time we connected the dots between climate change, energy shortages, food security and more so women’s empowerment, lest we continue the cycle of gender inequality in our country.