In the month of June,
Kenyans principally searched for information on the FIFA 2018 World Cup,
according to the top trending searches released by Google.
Top on the list was a
search for the upcoming fixtures for the World
Cup, which started on June 14 2018. Kenyans went online to find information
on the groups and results of the completed matches at the preliminary group
stages.
The month also saw
Kenyans go online to keep track of teams such as Brazil, which occupies a spot among the favorites at every World
Cup. Conversations centered on professional forward Neymar da Silva Junior, and
the expectation placed on him for Brazil’s advancement at the World Cup. The
pressure was evident following the close of the second and third games where
Neymar broke down in tears despite Brazil winning 2-0 against Costa Rica.
Kenyans also went online
to search for information on the newly appointed State House Deputy
Spokesperson, Kanze Dena. The former
Citizen TV anchor was appointed to the role as part of an overhaul of the
Presidential Strategic Communication Unit. In the same month, Ms. Dena gave her
first official State House briefing since her promotion to the position and
Kenyans went online to discuss her performance.
World Cup 2018 continued
to dominate the Google search lists in June, with the Portugal vs. Spain match
taking the seventh place. Cristiano Ronaldo’s first World Cup hat trick helped
Portugal achieve a 3-3 draw with Spain.
Other searches for
matches include Brazil vs Switzerland
where Philippe Coutinho and Steven Zuber scored one goal each for Brazil and Switzerland, respectively.
The Nigeria vs. Argentina match
rallied fans from across the continent, who placed their hopes on Nigeria
advancing to the next stage, and fans of long-standing World Cup participants,
Argentina. The highly anticipated Argentina
vs. Croatia match ended in a 0-3 result in Croatia’s favour, leading to
their advancement to the round of 16 for the first time since 1998.
Among the list of top ten
Kenyan trending searches was the news of the death of Tanzanian Bongo artist, Sam wa Ukweli at number 8. The singer
fell ill while recording music at the studio and was pronounced dead upon
arrival at Palestina Hospital in Dar es Salaam.
Google Search Trends is a
publicly available tool that indicates search patterns over a period of time
and shows the clusters of searches that made it to the weekly trending searches
in the country. Here are results for the most popular searches by Kenyans in
the past month in descending order:
1.
World Cup fixtures
2.
World Cup 2018
3.
World Cup groups
4.
Brazil
5.
Kanze Dena
6.
Portugal vs. Spain
7.
Brazil vs.
Switzerland
8.
Sam wa Ukweli
9.
Nigeria vs.
Argentina
10.
Argentina vs.
Croatia
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