LG air purifiers reverse the tide on tech-related pollution - Think Business Kenya

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Monday, April 30, 2018

LG air purifiers reverse the tide on tech-related pollution



While technological evolution has been lauded for increasing the efficiency of work and increasing productivity, the industrial revolution has also been notorious for increasing the carbon footprint.

The rise of electric cars is just one of the ways technology companies are showing their commitment towards reducing carbon emission to the environment.

However, few consumer-centric companies have actively made technologies whose primary purpose is to improve the environment.

LG’s lineup of PuriCare air purifiers and humidifiers stand out in the consumer electronics market as they are designed to provide user-centric solutions that improve consumer health and satisfaction.

Moses Marji, General Manager Marketing at LG said the company decided to manufacture air purifiers in direct response to the rise of respiratory illnesses in the world due to pollution.

“Like other electronics companies, LG is committed to manufacturing efficient electronics in terms of energy use, plus also producing minimum emissions. However, we also feel obligated to contribute positively to the improvement of our environment,” he said.

LG PuriCare™ Air Purifiers have been certified by the Asthma and Allergy Foundation of America (AAFA) and have the ability to remove 99.97% of airborne particles – including those as small as 0.3 microns.

Furthermore, the Smart Indicator color-coded LED system constantly displays current air quality in an easy-to-read manner.

Beyond the typical home cleaning appliances such as laundry washing machines, dishwashers and vacuum cleaners, LG’s focus on air purifiers reveals the responsibility electronics companies have in promoting health.

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